Why Is Conversion Optimization
So Important?
You have a
website and want visitors to carry out the desired action. We also call this
conversion. Why is it important to optimize this? For example, to get more
relevant visitors to your website who make a purchase faster. A handy tool to
optimize your conversion is going through your online marketing funnel.
Fix My Online Reputation
The online
marketing funnel allows you to optimize the customer journey of your website
visitors. This customer journey consists of 5 phases. Reach, captivate,
convince, sell and bind. Every phase is essential because they have to meet the
expectations of your visitors. Why? Then read on quickly.
1. Range
It starts
with reaching your target group. In this phase, it is important to know where
your target group is online. In order to optimally reach your target group, it
is important to know where your target group is located, what their
characteristics are and where their interests lie.
Frequently used channels are
Facebook, Instagram and Google adwords. By posting the right message on the
right channel and at the right time, you generate the most relevant visitors on
your website.
2. Buoys
Okay, now you
know how you can reach your target group and how you can get them to your
website. The second phase is fascinating. It is important that visitors to your
website get interest in your product or service and that they are interested in
looking further. On average, you have two seconds to convince someone that your
website is the right choice. The relevance of content is key here.
3. Convince Yourself
Yes, you've
triggered them to stay on your website. But how do you ensure that they carry
out the desired action? By convincing them that your product or service is the
best for them. What advantages do you offer, for example, to the competitor?
The most important aspect here is a clear call-to-action. Make sure that these
action buttons stand out. Tell literally what your visitor needs to do to get
into action and what it will bring them.
4. Sell
The fourth
phase is selling. During the settlement process, make sure that you use a
reliable payment system to prevent feelings of unreliability. If this process
does not run smoothly, the chances are that they will drop out and not buy the
product, while they actually want it.
5. Bind
Congratulations,
your visitor has completed the customer journey. You are a customer richer. Now
it is important to build a relationship with your new customer. You want to
bind your customer to you. You can do this, for example, by offering a discount
for a next online purchase or giving something that adds value to your
customer. The goal of customer loyalty is always to convince your customer to
re-purchase your product or service.
By optimizing the online marketing funnel, you are guaranteed to increase your conversion and thus the success of your company.
6 Reasons Why Good Branding Is
Crucial
Brands are
everywhere. A brand is more than a logo, business card or a corporate identity.
A brand is a group of unique values ??Such as passion, trust, status or
belonging to something. The brand is the reason why someone buys your product
or service.
As A Freelancer, You Are A
Fire.
With a fire
you bind people to your products or services, by going one step further than
just offering a product. With a brand, you create a feeling that customers want
to associate with or want to belong to.
Clean Up Your Online Reputation
Do you have
your branding in order? If you do not yet understand why good branding is so
crucial then you have 6 reasons why you have to get started with your branding.
1. So You Stand Out In The
Crowd
Nowadays
there are more and more freelancers, and if you want to be a success, then you
have to stand out. A good way to start with this is branding. With branding, as
the name suggests, you develop your own brand and your own style. Think of a
genius name for your company and get started with creating a logo.
Your branding
is more than a company name and logo. But those two factors are the basis of
good branding. And a basis is important to stand out in the sea of ??Competition.
2. You Are More Personal
Both
individuals and companies want to work with people, not with a robot and can
help you with fire. Your website may be a lot more formal than it really should
be, making you seem aloof and scaring customers. Get started with burning and
write a unique piece for your website in your own style.
Stay away
from stock images, but take photos yourself or hire a professional photographer
for a day part. Website visitors who come via Google may be cold leads, but by
giving them a warm feeling your website will convert significantly better.
Turn that personality
through as soon as a visitor becomes a customer. Go a step further and form an
emotional bond with your customers, so they will definitely only keep coming to
you.
3. You Will Be More
Professional
It may sound
contradictory to the previous point, but trust me, it is not. Personal and
professional go hand in hand.
With
professional goal I focus on the fact that it looks like you have your affairs
in order. As it should be when your websites, e-mails and all the more all have
the same house style.
4. You Become Recognizable As A
Freelancer
If you think
of many big brands, you will notice that you will recognize them in every
setting. The iconic yellow M from mcdonalds for example, you will always
recognize it as mcdonald's M.
When you as a self-employed person also become
recognizable in this way, customers will think about you more quickly and thus
make more use of your services.
5. It Gives You A Focus
When you,
thanks to branding, know exactly where you as a self-employed person want to go
with your company, then you can also act a lot easier here. With branding you
can clearly see what you stand for, and therefore also what goals you want to
achieve and how to work towards it.
6. It Is A Plan For The Long
Term
In the short
term building your brand will not yield much, but in the long term it makes a
big difference for your zzp career. For all the above reasons, your brand will
gradually become more familiar and customers will come to you instead of having
to approach customers.
Once you have
a strong brand, you can continue to build on it so that the success grows.
With
branding, you can go in all directions. Know how important branding is and what
benefits you have with good branding. Do research on the branding concept and
build up your own brand. In the beginning, you will be paying for work, but in
the end, you will reap the benefits.
