Online Reputation Management Services For Individuals

Why Is Conversion Optimization So Important?

You have a website and want visitors to carry out the desired action. We also call this conversion. Why is it important to optimize this? For example, to get more relevant visitors to your website who make a purchase faster. A handy tool to optimize your conversion is going through your online marketing funnel.

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The online marketing funnel allows you to optimize the customer journey of your website visitors. This customer journey consists of 5 phases. Reach, captivate, convince, sell and bind. Every phase is essential because they have to meet the expectations of your visitors. Why? Then read on quickly.

1. Range

It starts with reaching your target group. In this phase, it is important to know where your target group is online. In order to optimally reach your target group, it is important to know where your target group is located, what their characteristics are and where their interests lie. 

Frequently used channels are Facebook, Instagram and Google adwords. By posting the right message on the right channel and at the right time, you generate the most relevant visitors on your website.

2. Buoys

Okay, now you know how you can reach your target group and how you can get them to your website. The second phase is fascinating. It is important that visitors to your website get interest in your product or service and that they are interested in looking further. On average, you have two seconds to convince someone that your website is the right choice. The relevance of content is key here.

3. Convince Yourself

Yes, you've triggered them to stay on your website. But how do you ensure that they carry out the desired action? By convincing them that your product or service is the best for them. What advantages do you offer, for example, to the competitor? The most important aspect here is a clear call-to-action. Make sure that these action buttons stand out. Tell literally what your visitor needs to do to get into action and what it will bring them.

4. Sell

The fourth phase is selling. During the settlement process, make sure that you use a reliable payment system to prevent feelings of unreliability. If this process does not run smoothly, the chances are that they will drop out and not buy the product, while they actually want it.

5. Bind

Congratulations, your visitor has completed the customer journey. You are a customer richer. Now it is important to build a relationship with your new customer. You want to bind your customer to you. You can do this, for example, by offering a discount for a next online purchase or giving something that adds value to your customer. The goal of customer loyalty is always to convince your customer to re-purchase your product or service.

By optimizing the online marketing funnel, you are guaranteed to increase your conversion and thus the success of your company.

6 Reasons Why Good Branding Is Crucial

Brands are everywhere. A brand is more than a logo, business card or a corporate identity. A brand is a group of unique values ??Such as passion, trust, status or belonging to something. The brand is the reason why someone buys your product or service.

As A Freelancer, You Are A Fire.

With a fire you bind people to your products or services, by going one step further than just offering a product. With a brand, you create a feeling that customers want to associate with or want to belong to.

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Do you have your branding in order? If you do not yet understand why good branding is so crucial then you have 6 reasons why you have to get started with your branding.

1. So You Stand Out In The Crowd

Nowadays there are more and more freelancers, and if you want to be a success, then you have to stand out. A good way to start with this is branding. With branding, as the name suggests, you develop your own brand and your own style. Think of a genius name for your company and get started with creating a logo.

Your branding is more than a company name and logo. But those two factors are the basis of good branding. And a basis is important to stand out in the sea of ??Competition.

2. You Are More Personal

Both individuals and companies want to work with people, not with a robot and can help you with fire. Your website may be a lot more formal than it really should be, making you seem aloof and scaring customers. Get started with burning and write a unique piece for your website in your own style.

Stay away from stock images, but take photos yourself or hire a professional photographer for a day part. Website visitors who come via Google may be cold leads, but by giving them a warm feeling your website will convert significantly better.

Turn that personality through as soon as a visitor becomes a customer. Go a step further and form an emotional bond with your customers, so they will definitely only keep coming to you.

3. You Will Be More Professional

It may sound contradictory to the previous point, but trust me, it is not. Personal and professional go hand in hand.

With professional goal I focus on the fact that it looks like you have your affairs in order. As it should be when your websites, e-mails and all the more all have the same house style.

4. You Become Recognizable As A Freelancer

If you think of many big brands, you will notice that you will recognize them in every setting. The iconic yellow M from mcdonalds for example, you will always recognize it as mcdonald's M. 

When you as a self-employed person also become recognizable in this way, customers will think about you more quickly and thus make more use of your services.

5. It Gives You A Focus

When you, thanks to branding, know exactly where you as a self-employed person want to go with your company, then you can also act a lot easier here. With branding you can clearly see what you stand for, and therefore also what goals you want to achieve and how to work towards it.

6. It Is A Plan For The Long Term

In the short term building your brand will not yield much, but in the long term it makes a big difference for your zzp career. For all the above reasons, your brand will gradually become more familiar and customers will come to you instead of having to approach customers.

Once you have a strong brand, you can continue to build on it so that the success grows.

With branding, you can go in all directions. Know how important branding is and what benefits you have with good branding. Do research on the branding concept and build up your own brand. In the beginning, you will be paying for work, but in the end, you will reap the benefits.